Virtual Ride, 2015 – 2016

A fun activation where participants travel through time or see themselves pictured in a movie scene of their choosing, then have their video uploaded to social media.
The Virtual Ride was deployed during two very successful and viral campaigns, that transported thousands of participants into exciting action movies, peaking at more than 4M views in 6 days (Movistar).

The Challenge

Implement a real-time chroma-key system which uploads immediately the final video to the participants’ wall on Facebook.
Design and build a spaceship capable of hypertravel.
Produce and organize the activation (for Catalunya Transit).

Technologies

Canon DSLR SDK
Java
C++
OpenGL/GLSL
OpenCV
Facebook API
Spaceship Design

Clients and Festivals

Movistar
Catalunya Transit
McGarryBowen
Cannes Lions 2015