AR Photo Call, 2014 – 2016

A fun activation and corporate activity where guests find themselves pictured in a fantasy world or on the cover of Adweek’s latest issue.
Once the picture is snapped, it can then be sent by email, shared through social networks, or printed on the spot.
The activity was featured as one of ClearChannel’s showcases at Cannes Lions 2016.

The Challenge

Build an Augmented Reality Photo Call system, immediately upload the pictures to the participants’ Twitter feed or Facebook wall.
Produce and organize the activity (for Mars Inc.).

Technologies

Canon DSLR SDK
Java
C++
OpenGL/GLSL
OpenCV
Facebook API
Twitter API

Clients and Festivals

Mars Inc.
Vogel’s
Adweek
Oracle
ClearChannel
Cannes Lions 2016